Oral health has gained the needed attention over the years, as people are more cautious of their dental hygiene. However, as a dental health practitioner, you might be struggling with keeping your practice attractive compared to your competitors in the business. However, you can thrive in your field once you take the proper steps. That said, here are three ways to attract clients to your dental practice.
Offer To Be A Resident Expert
There are few faster ways to reach new clients locally and internationally than interacting with media outlets like your local TV and Radio stations, newspapers, and information desks. Almost all media outlets prioritize health segments, making them options to leverage. You can introduce your practice to them and offer your expert advice on oral and dental health in their health segments.
Consequently, target media outlets and their active listeners, as you can get potential clients from them. The media outlets can feed on the knowledge your expertise brings to the table, while you will also get a free established platform to market yourself to the world, making it a win-win situation. Additionally, you can leverage services such as Cardinal Digital Marketing to complement the work of the media outlets.
Patient Referral Bonus System
You will need an increasing client base to stay at the top of the dental health practice circles, regardless of whether it’s new or established. Therefore, you can employ a powerful patient referral bonus system to keep existing clients and get new ones. Your patient referral bonus can be in the form of referral cards to your visiting clients.
However, you should explain to your clients what they gain when they refer new clients for you. You can also give them a 20% – 30% discount if they can recommend your practice to friends and family. Additionally, you can hand them nicely packaged dental products as a token of appreciation. Once your services are unique and client-focused, you are sure to have more referrals.
Offer Freebies
Everyone loves freebies, no matter how financially stable they are. Once you plan and implement a freebies system for your dental health practice, you will gain the interest of all kinds of people. You may choose a day for free dental checkups to encourage your clients to visit you regularly. What’s more, you can get new clients with this strategy. To maximize the full potential of the freebies system, you will need an excellent marketing product package that clients can take home.
The concept is to reach the other people who can’t visit due to specific reasons. The packaged products will do just fine in marketing your dental health practice. However, be sure to include information about your dental practice, the detailed location, and contact for your practice in the package. Additionally, you can use emails, newsletters, your company’s website, and social media platforms to market the freebies to more clients.
You can gather a large client base once you adopt the proper strategies. Hopefully, you’ll follow these tips for the best results.
What other ways can you do to attract clients to your dental health practice? Let me know in the comments below!
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