Proven Methods For Becoming A Big-Time Beauty Influencer On Instagram

Becoming a beauty influencer on Instagram can be a lot of fun, particularly if you go into it for the right reasons. If you’re the sort of person who is happy with the way that you look, but want to use your assets to earn some passive income, then it could be the perfect platform for you.

However, becoming a superstar influencer on Instagram can be a challenge. There are quite a few people out there trying to do it. So it helps to understand which methods work (and which don’t).

In this post, therefore, we run through some of the proven methods for becoming a big-time beauty influencer on everyone’s favorite social network. Check out our ideas below for yourself.

Be Passionate And Keep An Eye On Business

Top beauty influencers on Instagram are ultra successful. That’s because they’re not only passionate about what they do, but they also have one eye on the money too.

Remember, companies themselves can’t replicate the value of influencers in their marketing. It’s just not possible, socially. That’s why they frequently approach top social media personalities with money, asking them to either review, rate or endorse their products. Some get paid hundreds of thousands of dollars for a single post.

Those results aren’t typical, of course, but they show what’s possible when you begin to get extremely successful on social media. Becoming an influencer that companies can use to showcase their products can be an extremely lucrative investment indeed.

Consistently Update Your Account

If you want to become a big-time influencer on Instagram, you must consistently update your profile. If you don’t, then users will get bored waiting around for your latest posts and will, instead, flock to other influencers who are updating their posts more often than you are.

What’s more, beauty brands are much more likely to find you if you post consistently. Just posting now and then every couple of weeks means that you’re more likely to get buried in their searches. Remember, brands won’t necessarily have a personal connection to you. Instead, they usually just use software that tells them the stats of influencers in specific niches, allowing them to ascribe a price for their outreach services. So, for that reason, you need to focus on stats to start with and then move onto more personality-driven work later on.

If possible, try to collaborate with other beauty Instagrammers. You’ll want to find a unique angle that you can bring to their channel to make it more interesting for their audiences. Try not to simply go on as a guest selling your channel as that might actually cannibalize the other Instagrammers following.

Also, be sure to consistently comment on other beauty Instagrammers posts and updates. This way, you can start building a relationship and actually serve them in ways that matter to them. They will then be much more likely to showcase your content.

If you’re struggling to partner up with beauty Instagrammers in your niche, look for unrelated channels who also cater to your audience. So, for instance, you might team up with a travel Instagrammer to discuss makeup and beauty while on vacation.

Learn How To Use All The Instagram Tools

When you are a beauty influencer, it’s critical to learn how to put multiple pictures on one Instagram story. This way, you can generate more engagement and produce beautiful before and after images showing your beauty progress.

Just remember before you start heavily editing your images, much of what we see on Instagram isn’t ‘real’, as it turns out these celebrities have the best plastic surgery – and Instagram influencers are partial too. Keep it real, and don’t feel the pressure to over tune your features. You’ll have a stronger relationship with your audience if you are authentic.

You’ll also want to find out how you can use Instagram to monetize your efforts. Remember, the app itself is just a tool to allow you to create your ideal business model.

Join Communities That Support Your Work

People have been setting up beauty Instagram accounts for many years now, so there’s a large support community developing. For instance, there are now many platforms where you can directly exchange content for money and free products.

As a beauty influencer, you can also reach out to brands directly. For instance, you might offer to perform an unboxing video of their products, review their products, or simply show how they work. Even if you take a neutral stance, brands will pay you because it gives them product exposure.

Some brands will also want you to do your own product photography. So if you have skills in this area, it can help a great deal.

Conduct Regular Q And As

Both audiences and brands want influencers to engage in regular, frequent question and answer sessions. The reason for this is that influencers on Instagram are often able to go into far greater detail about their products than brands are on their websites. Consumers are much more likely to pay close attention to an influencer than they are a brand trying to push its products.

Some influencers also offer question and answer sessions alongside a brand expert. This is somebody who understands the brand’s products inside out and can provide in-depth answers to all your audience’s questions.

Don’t worry if you’re a micro-influencer. In fact, when it comes to brand outreach this can actually help you. Brands know that smaller influencers tend to have much higher engagement rates than the bigger players, meaning that it is often worth their time to seek you out and use your services.

Take Cues From Top Influencers

When it comes to becoming a beauty influencer on Instagram, you don’t have to reinvent the wheel. Instead, just take cues from the successful people on the platform and see what they’re doing right. Usually, if you study them enough, you’ll discover that there’s a formula for how they’re doing what they’re doing. So, yes, you want your personality to shine through. But you also want to pinch strategies that really work.

Remember, when it comes to being an Instagram influencer, people want individuals they can relate to. You don’t have to consider yourself the most beautiful person in the world to succeed. You just need to speak directly to the needs and concerns of those who follow you. Ultimately, if you provide your audience with value, they will keep coming back for more.