No matter what the size of your business or what industry sector it’s in, it’s important to have a professional email signature. Why you might ask? Well as you will be frequently sending emails to clients, customers and others within your business, you will want emails that look professional. An email signature is a key aspect, which should portray both accurate information and up-to-date branding. There is an array of software options out there that you can use to create an email signature of a high standard – An example of which is Templafy.com. By using email management software, it will ensure that every email you send will have your unique signature, with your contact information and logo.
Although this is important for large businesses, it is particularly important for small business. For example, perhaps you have a website or blog that you want to transform into a business. You will want an email signature that signifies your credibility and your professionalism. You want your customers to know what you’re offering and for them to recognize that you are serious about your business. A great way to develop your business, it will help to spread the word about your business and to add the ‘human factor’ to your business that will help customers to relate to you. Often, there is a division between a business and its customers – an email signature will be the beginning of breaking that wall down.
The email signature will also allow for strong brand conformity which is essential within the business world. You will want it to fit in with your brand guidelines, in order for it to look visually appealing, as well as it being compliant. Customers will take notice of the signature (so make sure that you make it stand out from the crowd) and become familiar with what you offer.
The email signature is also important when it comes to email marketing. Email marketing is consistently used by industries around the world in order to offer discounts, promotions, newsletters, etc. So you want to make sure that your email signature is up to scratch. If you only sign off the emails with your name, the email will look dull and unappealing. A corporate email should not only stand out, but should be functional. Think about what you look out for in emails. Do you ever see any that are signed off with just a name?
If you want to add an email signature into your business emails, there are an array of examples out there for you to follow. From including links to social media platforms to a picture of the sender of the email. As mentioned above, a professional email signature should be utilized by those who own/work within businesses of all types. It’s not just financial and other corporate businesses that should use them. To amp up your professionalism, legitimacy and branding, invest in an email signature that your customers and clients will never forget.
Do you think it’s important to have a professional email signature? Let me know in the comments below!